Examlex
In a short essay,explain the appeal of census data to marketers.
Internal Benchmarking
The process of comparing business processes and performance metrics to industry bests and best practices from within the same organization.
Return On Investment (ROI)
A financial metric used to evaluate the efficiency of an investment, calculated by dividing the benefit (return) of an investment by its cost.
Invested Capital
The total amount of money that has been invested into a company by its shareholders and debt holders.
Profit
The financial gain made in a transaction or operation, calculated as total revenue minus total costs.
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