Which of the Following Statements Is an Advantage of Online

question 27

Multiple Choice

Which of the following statements is an advantage of online focus groups?

• A)The researcher can reach segments that are usually hard to survey.
• B)Researchers can re-contact group participants at a later date.
• C)The cost of the online focus group is much more.
• D)Only people that have and know how to use a computer can participate.
• E)A and B

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Definitions:

Range of Scores

The difference between the highest and lowest values in a set of numerical data, indicating the spread or dispersion of the scores.

Research Method

A systematic plan for conducting research, involving techniques and steps to collect and analyze information to increase our understanding of a topic or issue.

Experimenter Bias

A form of bias introduced by the experimenter whose expectations about the outcome of the experiment can be subtly communicated to the participants.

Confounds

Variables that the researcher failed to control, or eliminate, damaging the internal validity of an experiment.