A Random Sample of Respondents Would Be Distributed Randomly, Half

question 33

Multiple Choice

A random sample of respondents would be distributed randomly, half to the experimental group and half to the control group.A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising, brand, and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial.Then, a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising, brand, and celebrity.Which of the following experimental designs best represents the above scenario?

• A)one-shot case study
• B)one-group pretest-posttest design
• C)posttest-only control group design
• D)static group design
• E)pretest-posttest control group design

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Definitions:

Tweets

Short messages or updates posted on Twitter, limited to 280 characters, used for sharing thoughts, news, or information.

Engage

To attract and hold the attention or interest of someone.

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A form of blogging that allows users to write brief text updates (often less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.

Business Communication

The sharing of information between people within and outside an organization to achieve business goals.