A Noncomparative Scale Is One of the Two Types of Scaling

question 69

True/False

A noncomparative scale is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.

---

Definitions:

Two-factor Theory

A theory of emotion proposing that emotions are based on physiological arousal and cognitive interpretation of that arousal.

Voter Preference

The inclination or predisposition of voters towards certain candidates, parties, or policies in an election.

Facial Features

Distinct attributes of the face such as eyes, nose, and mouth that contribute to individual recognition and expression interpretation.

Mere Exposure Effect

A psychological phenomenon whereby individuals develop a preference for things merely because they are familiar with them.