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All the primary scales and all the comparative scales that have been discussed in the book can be easily implemented in social media with the exception of ratio scales.
Cost Formulas
Equations used to calculate costs, often incorporating fixed and variable components.
Static Planning Budget
A budget based on the level of expected output before the period begins, and it does not change in response to actual activity levels.
Variable Costs
Expenses that change in proportion to the level of production or sales activities, such as raw materials and direct labor costs.
Actual Costs
The real costs incurred in the production of goods or the provision of services.
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