A Scale Consisting of Multiple Items,in Which an Item Is

question 39

Multiple Choice

A scale consisting of multiple items,in which an item is a single question or statement to be evaluated,is called a ________.

• A) forced rating scale
• B) systematic scale
• C) multiple measurement scale
• D) multi-item scale
• E) single question scale

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Definitions:

Fast Food

Quick service food, often pre-prepared or quickly made, served in restaurants or outlets for rapid consumption.

Substitutes

Alternative products or services that can fulfill the same need or function as another in the eyes of consumers.

DVD Players

Electronic devices designed to play DVDs, compact discs often containing movies or other video content.

Television Sets

Electronic devices designed to receive broadcast signals and display them as visual images.