Which of the Following Is NOT a Common Example of Judgmental

question 48

Multiple Choice

Which of the following is NOT a common example of judgmental sampling?

• A)test markets selected to determine the potential of a new product
• B)purchase engineers selected in industrial marketing research because they are considered to be representative of the company
• C)department stores selected to test new merchandising display
• D)mall intercept interviews conducted without qualifying the respondents
• E)precincts selected in voting behavior research

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Definitions:

Marginal Cost

The extra expense associated with manufacturing an additional unit of a product or service.

ATC

Average Total Cost, which is the sum of all production costs divided by the quantity of output produced.

Short Run

A period in which at least one input is fixed and firms cannot adjust all inputs to production.

ATC

Average Total Cost; the total cost of production divided by the quantity of output produced.