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is an example of a(n)________.
Lifetime Value
The net present value of a customer’s business over the span of his or her relationship with an organization.
Customer Profitability
An analysis to determine the financial value a customer brings to a business over time, considering revenues and costs associated with the relationship.
Customer Service
Services and recommendations given by a firm to purchasers or users of its products or services.
Ease of Doing Business
The amount of effort required on the part of a customer when dealing with a firm.
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