If Your Professor Was Writing a Chapter to Be Published

question 75

Multiple Choice

If your professor was writing a chapter to be published in a book, she/he would probably use the ________ style guide.

• A)Turabian
• B)IEEE
• C)Chicago
• D)APA

---

Definitions:

Promoting

The act of advertising or pushing forward an idea, product, or service to increase awareness and generate interest among potential customers.

Positioning Stage

The phase in marketing where a brand defines and communicates its unique value proposition and how it differs from competitors to target consumers.

Commoditization

The process where products become indistinguishable from each other in the eyes of the consumer, leading to competition primarily on price.

Protectionism

Protectionism is an economic policy of restraining trade between states through methods such as tariffs on imported goods, restrictive quotas, and a variety of other government regulations.