Brent Was Presenting a Speech on Type I Diabetes, a Disease

question 17

Multiple Choice

Brent was presenting a speech on Type I diabetes, a disease that he had suffered from for years. He decided not to mention this fact to his audience. Which statement concerning Brent's speech is themostaccurate?

• A) A speaker should not mention personal experiences, as they sound like bragging.
• B) A speaker should not mention negative personal experiences, only positive ones.
• C) A speaker needs only facts and figures to build his credibility to the audience.
• D) A speaker's personal experience makes him more credible to his audience.

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Definitions:

Auxiliary Consumption

Secondary or supplemental use of products or services that support or enhance the primary consumption activities.

Production

The process of creating, manufacturing, or otherwise bringing goods or content into existence.

Emotional Engagement

The emotional connection and response that a consumer has with a brand, which can influence loyalty and purchasing behavior.

Self-Identification

The process by which an individual defines and understands themselves, often in relation to categories such as gender, race, or religion.