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In the short run, a profit-maximizing price taker will expand output as long as the market price exceeds
Return on Investment
A profitability metric that measures the gain or loss generated on an investment relative to the amount of money invested.
Operating Assets
Assets required for a company to conduct its daily business operations, including both current and long-term assets.
Margin
The difference between the sales price of a good or service and its cost, expressed as a percentage of the sales price.
Investment Centre
A segment or area of a business responsible for both its revenue and its investments.
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