Examlex
Why would a radio station give money to listeners? Does this violate the economic way of thinking?
Benefits
The advantages or positive outcomes that come from actions, policies, products, or services.
Relationship Marketing
A marketing strategy focused on building long-term relationships and customer loyalty rather than short-term transactions.
Starwood Preferred Guest Program
A loyalty program offered by Starwood Hotels, providing rewards and benefits to frequent guests. (Please note: As of my last update, Marriott International has acquired Starwood Hotels, and the program may have been integrated into Marriott's loyalty program.)
Target
A defined set of buyers that a corporation directs its offerings towards.
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