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In a market that is contestable, but has only a few sellers, the
Brand Sentiment Indicators
Measurements or signals used to assess the general public's attitudes and feelings towards a brand, often analyzed through social media engagement and feedback.
Viral Spread
The rapid dissemination of content or information through the network effect on social media or the internet.
Campaign Effectiveness
A measure of how well a marketing campaign achieves its objectives, often evaluated through metrics such as reach, engagement, and conversion rates.
Activity Metrics
Quantitative measures used to assess and track the performance and engagement of digital content, campaigns, or user actions on online platforms.
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