Examlex
Which of the following is true of entrepreneurship?
Two-Step Flow Theory
Explains that media can also influence early adopters of new ideas (called “opinion leaders”) who filter the content through their own interpretations and then pass it on to influence certain groups of publics.
Early Adopters
describes individuals or businesses who use or adopt new products, services, or technologies before the majority of the population, often influencing trends and market acceptance.
Content Analysis
A research method used to identify the presence of certain words, themes, or concepts within qualitative data sets, such as texts, images, or media.
Social Media Platforms
Online networks where users create, share, and exchange information and ideas in virtual communities.
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