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An expansion in the number of plumbers in a local area has resulted in lower profits. The local plumbing contractors have called a meeting to discuss ways to improve their long-run profitability. Of the four plans being discussed seriously, which would most likely increase their long-run profits?
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, which can bias survey and research outcomes.
Cognitive Dissonance
A psychological phenomenon where there is a feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time.
Carryover Effect
A phenomenon where the effect of a previous condition persists and influences performance in subsequent conditions in a study.
Self-Serving Bias
A cognitive bias where individuals attribute their successes to internal factors and their failures to external factors.
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