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Suppose a new oxygen-enrichment process will cut in half the energy required to smelt copper. The firm selling licenses for this patented process will experience a greater demand for its product when
Viral Marketing
A marketing strategy that relies on social networks to rapidly spread a message or product information, much like a virus.
Social Media Posts
Content created and shared on social media platforms, including text, images, videos, and interactions, intended for communication and engagement with an audience.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement by providing personalized and directly meaningful experiences to customers.
Ambush Marketing
A strategy where a brand associates itself with an event without paying sponsorship fees, aiming to gain visibility at the expense of official sponsors.
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