Examlex
One of the weaknesses of Hellenistic civilization is that there was no international language or dialect that could unite the various cultures and societies.
B2B Marketing
The practice of marketing products and services directly between businesses, as opposed to marketing to end consumers.
Limited Decision Making
A consumer decision-making process used when purchasing products occasionally or needing little information about a product.
Straight Rebuy
The routine repurchase of a product or service without modification from the same supplier.
Existing Supplier
A supplier with whom a company has an ongoing relationship for the provision of goods or services.
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