Identify the Following Terms

question 38

Short Answer

Identify the following terms.
-majlis

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Definitions:

Brand Image

The perception and attitude consumers have about a brand, its products, and services based on their experiences and communications.

Marketing Strategy

A plan designed by businesses to promote their products or services and to reach their target audience effectively.

Segmentation Variables

Characteristics or ways to group people that make them more likely to purchase a product.

Relationship Marketing

The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.