Examlex
Please define the following key terms.
-Middle Passage
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors.
Problem Definition
The process of identifying and outlining the specific challenges or issues that need to be addressed or resolved within a project or study.
Marketing Research Process
A systematic approach that involves identifying a problem, developing a research plan, collecting and analyzing data, and then interpreting that data to make informed marketing decisions.
Data Collection
The process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables one to answer relevant questions and evaluate outcomes.
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