Rules of Conduct Based on Universal Values Such as Honesty

question 55

Multiple Choice

Rules of conduct based on universal values such as honesty, trustworthiness, and fairness that guide actions in the marketplace are referred to as ________.

• A) social marketing policies
• B) consumer activism policies
• C) business norms
• D) business ethics

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Definitions:

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Meaningfully Shared Characteristics

Traits or aspects that are significantly common within a group or category, enhancing understanding or identification.

Price-Quality Relationship

The perceived value of a product or service based on its price, often leading consumers to associate higher prices with higher quality.

Distribution Costs

Expenses related to the process of delivering products from production to the end consumer, including storage, inventory, and transportation costs.