Professor Franklin Had a Time Machine and Traveled Back to 1975

question 73

Multiple Choice

Professor Franklin had a time machine and traveled back to 1975. He told a 1975 marketing class that in the future it would become popular among high school and college students to put holes through various parts of their anatomy and to attach metal plugs and ornaments through those holes. The students laughed at Professor Franklin and said they couldn't imagine that anyone would do that to his or her own body. What aspect of consumer behavior did the students not understand?

• A) They didn't understand the impact of popular culture in influencing consumers.
• B) They didn't understand that lifestyle issues are more important than social class issues.
• C) They didn't understand the meaning of consumption.
• D) They didn't understand the importance of culture jamming.

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Definitions:

Variable

An element, feature, or factor that is liable to vary or change within a study or experiment, representing different data points that can be measured or recorded.

Cumulative Percent

A measure that shows the proportion of data points below a certain value, typically used in percentile rankings or distributions.

Frequency Distribution

A summary of how often each different value occurs in a dataset.

11th Grade

The third year of high school in many educational systems, typically characterized by students aged 16-17 years.