According to the Basic Marketing Concept, a Firm Exists to ________

question 29

Multiple Choice

According to the basic marketing concept, a firm exists to ________.

• A) influence culture
• B) dominate market share
• C) nurture relationships
• D) satisfy needs

---

Definitions:

Internal Locus

A psychological concept referring to individuals who believe they have control over their life events and outcomes.

High Need

A strong requirement or demand for something, often driven by essential or critical factors.

Self-confidence

A belief in one's own abilities and judgment, which enables individuals to face challenges with optimism and assurance.

Risk Takers

Individuals or entities that are willing to undertake actions with uncertain outcomes, potentially leading to significant rewards or failure.