Rules of Conduct Based on Universal Values Such as Honesty

question 55

Multiple Choice

Rules of conduct based on universal values such as honesty, trustworthiness, and fairness that guide actions in the marketplace are referred to as ________.

• A) social marketing policies
• B) consumer activism policies
• C) business norms
• D) business ethics

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Definitions:

Cultural Diffusion

The spread of cultural beliefs, social activities, and norms from one society to another through direct or indirect contact and exchange.

Popular Culture

Cultural products and forms that are widespread and commonly embraced within a society, including music, fashion, television, and trends.

Counterculture

A subculture with values and norms that significantly differ from those of the mainstream society, often expressing resistance to social norms.

Cultural Diffusion

The spread of cultural beliefs, social activities, and products from one society to another.