Professor Franklin Had a Time Machine and Traveled Back to 1975

question 73

Multiple Choice

Professor Franklin had a time machine and traveled back to 1975. He told a 1975 marketing class that in the future it would become popular among high school and college students to put holes through various parts of their anatomy and to attach metal plugs and ornaments through those holes. The students laughed at Professor Franklin and said they couldn't imagine that anyone would do that to his or her own body. What aspect of consumer behavior did the students not understand?

• A) They didn't understand the impact of popular culture in influencing consumers.
• B) They didn't understand that lifestyle issues are more important than social class issues.
• C) They didn't understand the meaning of consumption.
• D) They didn't understand the importance of culture jamming.

Utilize sales technology for effective territory coverage and time management.

Understand the principles of routing and its significance for sales force efficiency.

Recognize the expectations of sales managers towards salespeople's performance and professional development.

Understand the concept of emotional intelligence and its relevance to sales.

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Definitions:

Organizing Research

The process of planning, executing, and managing research activities to systematically investigate a topic or problem.

Test-retest Reliability

The degree to which the same test or assessment yields consistent results over time when taken by the same individual under the same conditions.

External Validity

The extent to which the results of a study can be generalized to other situations and to other people.

Interrater Reliability

A measure of how consistently different observers or raters assess, score, or judge a particular trait, behavior, or outcome.