Several Research Methods Are Used to Study Reference Groups and Opinion

question 89

Multiple Choice

Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.

• A) Momentum
• B) Behavioral
• C) Sociometric
• D) Geodemographic

---

Definitions:

Bacterial Cell Wall

A rigid or semi-rigid structure that surrounds the plasma membrane of bacteria, providing structural support and protection; primarily composed of peptidoglycan in most bacteria.

Mobile Hotspot

Devices that enable you to connect more than one device to the Internet; they require access to a data plan. Most smartphones have this capability built-in.

Piggybacking

The unauthorized access of a Wi-Fi network, often by connecting to an unsecured wireless network without the network owner's permission.

Server

A computer or software system that provides data, resources, or services to other computers, known as clients, over a network.