Which of the Following Is the Best Example of a Utilitarian

question 80

Multiple Choice

Which of the following is the best example of a utilitarian shopping motive?

• A) A consumer shops to "hang-out" with friends at a local mall.
• B) A consumer shops because he loves the thrill of finding a bargain.
• C) A consumer shops to efficiently purchase groceries for the week.
• D) A consumer shops because she enjoys attention from salespeople.

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Definitions:

Information Transfer

The process by which information is conveyed from one person, group, or place to another through varying media or systems.

Long-Term Memory

The phase of memory that is responsible for storing information over extended periods, potentially for a lifetime.

Episodic Memory

A subtype of long-term memory that involves the recollection of specific events, situations, and experiences from one's own life.

Procedural Memory

A type of long-term memory responsible for knowing how to perform tasks, such as riding a bike or typing, without conscious awareness of the learned movements.