One of the Most Important In-Store Factors Is the Salesperson

question 71

Multiple Choice

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.

• A) gestalt
• B) exchange
• C) gemba
• D) satisfaction/dissatisfaction

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Definitions:

Crowdsourcing

The practice of obtaining information or input into a project or task by enlisting the services of a large number of people, typically via the Internet.

Brand-Leadership Strategy

Strategic approach focusing on establishing a brand as a leader in its category or market through marketing, innovation, and consumer engagement.

Diversifies

The act of expanding or varying products, investments, or activities to spread or reduce risk, or to increase the range of operations.

Brand Name

The name given to a product or service by its manufacturer or provider, used for identification and marketing purposes.