George Wants to Increase Impulse Purchases in His Store

question 85

Multiple Choice

George wants to increase impulse purchases in his store. Which of the following promotional strategies would be most effective for George to use?

• A) He should place point-of-purchase displays close to the items that he wants to market.
• B) He should buy more advertising space in local newspapers.
• C) He should hire a new salesperson.
• D) He should post testimonials about the quality of his products in highly traveled locations.

---

Definitions:

Arbitration

A method of dispute resolution where an impartial third party makes a decision to resolve a dispute.

Conciliation

A conflict resolution process where disputing parties come to a mutual agreement to reach a peaceful settlement.

GRIT

A psychological trait combining passion and perseverance towards long-term goals, emphasizing stamina in character.

Tension-Reduction

The process of relieving stress or emotional tension, often through specific actions or techniques.