The Sensory Characteristic of a Product That Sticks with Consumers

question 25

Multiple Choice

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.

• A) phoneme
• B) schema
• C) sensory signature
• D) interpretant

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Definitions:

Preconceptions

Pre-existing beliefs or opinions formed before having evidence or experience.

Assumptions

Beliefs or statements taken for granted without proof, often used as a basis for reasoning or argument.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often resulting in prejudice against other cultures.

Cultural Pluralism

The coexistence of diverse cultures, where cultural differences are accepted and appreciated by the majority society.