Because the Brain's Capacity to Process Information Is Limited, Consumers

question 2

Multiple Choice

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.

• A) perceptual defense
• B) perceptual vigilance
• C) subliminal perception
• D) adaptation

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Definitions:

FireWire

FireWire is a serial bus interface standard for high-speed communication and data transfer, often used for connecting digital video cameras and external hard drives to a computer.

HDMI

A proprietary audio/video interface for transmitting uncompressed video data and compressed or uncompressed digital audio data from an HDMI-compliant source device to a compatible computer monitor, video projector, digital television, or digital audio device.

Ports

Physical or virtual docking points used for connecting cables or establishing connections between different devices or network nodes.