A Common Practice Among Advertisers Is to Create New Relationships

question 86

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?

• A) subliminal persuasion
• B) figure-ground projection
• C) semiotic relationships
• D) consumer-modeling connections

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Definitions:

Annual Discount Rate

The interest rate used in discounted cash flow analysis to calculate the present value of future cash flows.

Annual Growth

The year-over-year increase, usually presented as a percentage, in a particular metric such as revenue, earnings, or assets.

Growth Rate

The percentage increase in the size or value of something, such as an economy, company’s revenue, or population, over a specific period.

Discount Rate

The interest rate used to discount future cash flows to their present value.