Consumers Are More Likely to Be Aware of Stimuli That

question 15

True/False

Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.

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Definitions:

Price War

Successive price cutting by competitors to increase or maintain their unit sales or market share.

Market Share

The proportion of total sales in a market captured by a particular brand, product, or company, usually expressed as a percentage of total sales in the industry.

Promotional Allowances

Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.

Product-line Pricing

A pricing strategy where different products in the same product line are priced differently, often based on features, materials, or product versions.