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Gradually Changing the Package of a Product That Depends Heavily

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Essay

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors influencing forgetting allow this marketing strategy to work?

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Definitions:

State's Rights

The political powers reserved for U.S. states by the Constitution, distinct from those delegated to the federal government.

Checks and Balances

A system that allows each branch of a government to amend or veto acts of another branch to prevent any one branch from exerting too much power.

President Veto

A presidential veto is the power of the president to refuse approval of legislation passed by Congress, which can be overridden only by a two-thirds vote in both the House and the Senate.

Congress

The United States federal government's legislative body, composed of the Senate and the House of Representatives.

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