Determining the Most Effective Reinforcement Schedule to Use with Consumers

question 18

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?

• A) fixed-interval reinforcement
• B) variable-interval reinforcement
• C) fixed-ratio reinforcement
• D) variable-ratio reinforcement

---

Definitions:

First Paragraph

The initial section of a written document or article which introduces the topic or main idea.

Social Networking Profile

An individual's personal page or account on a social networking site representing their social connections and activities.

Well-Rounded Picture

A comprehensive and balanced view or portrayal that includes a variety of aspects or considerations.

Professional Interests

Areas of focus or concern in one's career that align with their expertise and aspirations.