Determining the Most Effective Reinforcement Schedule to Use with Consumers

question 18

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?

• A) fixed-interval reinforcement
• B) variable-interval reinforcement
• C) fixed-ratio reinforcement
• D) variable-ratio reinforcement

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Definitions:

Maximize

To increase to the greatest possible amount or degree or to achieve the highest possible outcome in a given situation.

Total Benefits

Total benefits refer to the complete range of economic, social, and personal advantages gained from an action or an investment.

Consumer Surplus

The difference between the highest price a consumer is willing to pay and the actual price they pay in the market.

Market Demand

The total amount of a product or service that consumers in a market are willing and able to purchase at a given price level in a given time period.