Samantha Is Passing Down the Cereal Aisle When She Spots

question 62

Multiple Choice

Samantha is passing down the cereal aisle when she spots a box of Life cereal featuring "Mikey" on box front. She remembers the taste of the cereal and how much fun she had talking to "Mikey" while she ate her cereal as a kid. She buys a box and leaves the cereal aisle without examining any other cereal products. What aspect of the retrieval process did Samantha use in her product search process?

• A) salience
• B) the von Restoff effect
• C) the spacing effect
• D) state-dependent retrieval

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Definitions:

Business Strategies

Approaches and plans implemented by a business to achieve its goals and secure a competitive position in the market.

Organizational Strategies

Plans or approaches developed by businesses to achieve long-term goals and improve their position in the marketplace.