The Laddering Technique Is Useful in Determining How Different Products

question 46

True/False

The laddering technique is useful in determining how different products and values link across cultures.

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Definitions:

Strange Situation

A procedure developed by Ainsworth in the 1970s to assess attachment styles in young children through observations of their reactions when separated and reunited with their caregiver.

Anxiously

A manner marked by feelings of worry, nervousness, or unease, often about an imminent event or something with an uncertain outcome.

Attachment

According to Ainsworth, “an affectional tie” that an infant forms with a caregiver—a tie that binds them together in space and endures over time.

Self-Reliant

The ability to rely on oneself or one's own capabilities, resources, and judgments.