It Is Known That Consumers Differ in Their Level of Involvement

question 31

Essay

It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that messages get through the clutter that constantly bombards the consumer's senses. Name five techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement. Be specific in your comments and descriptions of these techniques.

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Definitions:

Open Market Operations

The buying and selling of government securities by a central bank to control the money supply and interest rates in the economy.

Federal Reserve

The central banking system of the United States, responsible for conducting national monetary policy and overseeing financial institutions.

Excess Reserves

The difference between actual reserves and required reserves.

Commercial Banks

Financial institutions that accept deposits, offer checking account services, and make various loans to businesses and individuals.