In Its Advertising, an Automobile Company Emphasizes Such Qualities as High

question 85

Multiple Choice

In its advertising, an automobile company emphasizes such qualities as high miles per gallon of gasoline, an excellent rating in safety, and high resale value of its product. The company is trying to appeal to which of the following consumer needs?

• A) sentiment needs
• B) biogenic needs
• C) hedonic needs
• D) utilitarian needs

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Definitions:

Demand Factors

Elements that influence the quantity of a product or service consumers are willing to buy at a given price, such as income levels, tastes, and price of substitutes.

Product Price

The financial cost of obtaining a product or service.

Marginal Revenue Product

The supplementary income realized by the application of one more unit of a resource, like labor or capital.

Labor

The engagement of human physical strength and intellectual power in producing goods and offering services.