Describe the Segment of Consumers That Marketers Call LOHAS

question 18

Essay

Describe the segment of consumers that marketers call LOHAS. What does this segment value? How has this segment of consumers affected marketing?

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Definitions:

Adulthood

The period in human life when an individual is considered mature, typically involving responsibilities and independence.

Selective Optimization

A strategy involving making the most out of available resources by focusing on limited areas for potential improvement or development.

With Compensation

A process or condition where deficits in one area are counterbalanced by strengths or success in another area, often used in discussions about learning and disability.

Jet Lag

A temporary disorder that causes fatigue, insomnia, and other symptoms as a result of air travel across multiple time zones.