Matt's Company Produced a High-Tech Wireless Business Organizer for Busy

question 21

Multiple Choice

Matt's company produced a high-tech wireless business organizer for busy professionals. Matt suggested that a significant part of Internet promotions be made to appeal to gay, lesbian, bisexual, and transgender (GLBT) consumers. His manager argued against it, claiming the segment was too small to be of interest to the company. Which of the following claims should Matt use to support his position?

• A) The GLBT segment is always looking for new products.
• B) Although GLBT customers have smaller incomes than other segments, they are more likely to spend money on trendy products.
• C) GLBT customers are more likely to have lower level jobs; therefore, they will be attracted to products that give an appearance of success.
• D) The GLBT segment is larger than most think, and GLBT consumers are more likely to hold professional jobs and have a high income.

---

Definitions:

Tobacco Use

The act of smoking or using tobacco products, which can lead to various health issues including cancer and cardiovascular diseases.

Gait Belt

A tool used in physical therapy and caregiving to safely assist patients who are partially mobile with walking or transferring from one position to another.

Body Mechanics

The study and application of correct body movement to reduce the risk of injury and improve physical performance.

Transmitting Viruses

The act or process of spreading viruses from one individual to another or through various mediums.