Norma Shields Is a Researcher Investigating Lifestyles of the Rich

question 40

Multiple Choice

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories is the subject of Norma's research at present?

• A) Activities
• B) Interests
• C) Opinions
• D) Ideas

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Definitions:

Physically Touched

In a marketing context, refers to the consumer's physical interaction or experience with a product.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Appraisals

The process of assessing the value, performance, or quality of an item or employee.

Exchange

The act of giving one thing and receiving another, especially of the same type or value, in return.