Ad Bait Advertising Agency Has a New Technique for Reaching

question 22

Multiple Choice

Ad Bait Advertising Agency has a new technique for reaching consumers. It tailors its clients' ads to consumers based on consumer Internet use. Specifically, Ad Bait tracks what Web sites are visited by selected consumers and then determines what ads would be best suited to these consumers. Which of the following terms most closely matches Ad Bait's strategy for reaching consumers?

• A) lifestyle research
• B) personality research
• C) behavioral targeting
• D) personalized retargeting

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Definitions:

Digital Factor

Elements or aspects of technology and digital media that influence or determine outcomes in various sectors, such as business, education, or entertainment.

Tweets Per Second

A measurement reflecting the number of tweets posted on Twitter within a second, used to gauge platform activity and engagement levels.

Digital Information

Data that is encoded digitally and can be stored and transmitted by electronic devices, facilitating accessibility and dissemination of content.

Volume

The amount of something, often measured in terms of space occupied, quantities, or capacities.