Using ________, E-Commerce Marketers Serve Up Customized Ads on Web

question 58

Multiple Choice

Using ________, e-commerce marketers serve up customized ads on Web sites based on a customer's prior online activity.

• A) archetypes
• B) behavioral targeting
• C) motivational research
• D) geodemography

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Definitions:

Conflict Management

The practice of identifying and dealing with conflicts in a constructive manner to minimize the negative impact on organizations or relationships.

Moss Kanter

Rosabeth Moss Kanter, a professor at Harvard Business School known for her work on change management and organizational behavior.

Powerlessness

A lack of power.

Top-down Communication

An organizational communication flow where information is passed from higher levels of the hierarchy to lower levels.