Using ________, E-Commerce Marketers Serve Up Customized Ads on Web

question 58

Multiple Choice

Using ________, e-commerce marketers serve up customized ads on Web sites based on a customer's prior online activity.

• A) archetypes
• B) behavioral targeting
• C) motivational research
• D) geodemography

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Definitions:

Negative Messages

Communications that convey unfavorable, disappointing, or unwelcome information to the recipient.

Direct Approach

A communication style that is straightforward and unambiguous.

Routine Requests

Regular or standard inquiries or demands made in a business or professional context.

Profession Tone

A style of communication that is formal, courteous, and appropriate for a professional setting, reflecting respect and competence.