An Advertisement Emphasizes That If a Consumer Uses a Certain

question 25

Multiple Choice

An advertisement emphasizes that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odor. What part of the Freudian system is this ad appealing to?

• A) the id
• B) the superego
• C) the anti-ego
• D) the ego

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Definitions:

Candidate Preference

The inclination or favoritism towards a specific candidate in an election or selection process based on certain criteria or personal biases.

Influenced

The capacity or power of persons or things to be a compelling force on the actions, behavior, opinions, etc., of others.

Communicator Attractiveness

The degree to which the physical, social, or intellectual appeal of a communicator increases the effectiveness of the communicated message.

Physical Appearance

The external physical characteristics of an individual, including features, body shape, clothing, and other visible attributes.