Young Teenage Girls Are Very Heavy Users of Makeup (Especially

question 30

Multiple Choice

Young teenage girls are very heavy users of makeup (especially eye shadow) . Though the size of this market is smaller than the larger adult market, marketers have learned that the consumption pattern is very heavy and that these young women experiment with many varieties of products. This market is most likely being governed by which of the following?

• A) the 80/20 rule
• B) the pyramid principle
• C) the derived demand rule
• D) the surrogate buyer principle

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Definitions:

Temporal Conditioning

A type of conditioning in which the timing of the stimulus (rather than an overt physical stimulus) serves as the basis for the formation of an association, with reinforcement occurring at regular intervals.

Backward Conditioning

A conditioning process where the unconditioned stimulus is presented before the conditioned stimulus, often resulting in weaker associations.

CS

An abbreviation for Conditioned Stimulus, which is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

UCR

An unconditioned response, which is an automatic or natural reaction to an unconditioned stimulus without prior conditioning.