The Berry and Dale Advertising Agency Has Proposed a New

question 38

Multiple Choice

The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique will be to create ten different 15-second spots that all demonstrate reasons for using Bayer Aspirin. Which of the following theories of message communication is the agency trying to account for in its proposal for Bayer Aspirin?

• A) the trait-factor theory
• B) the balanced communication theory
• C) the two-factor theory
• D) the theory of reasoned action

---

Definitions:

Drawee

The party directed by a drafter (such as in the case of a cheque) to pay a certain amount of money to a third party.

Negotiability

Negotiability refers to the feature of certain documents, such as negotiable instruments, that allows them to be transferred or endorsed from one party to another, thereby guaranteeing payment to the holder.

Payable on Demand

A term indicating that a payment must be made by the debtor immediately upon the creditor's request.

Definite Time

Pertains to a specific, clearly defined period or moment at which something is scheduled to occur or be completed.