Balance Theory Reminds Us That Consistency Is Necessary to Make

question 6

True/False

Balance theory reminds us that consistency is necessary to make any consumer decision.

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Definitions:

B2B Transaction

A commercial transaction between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

B2C Transaction

A commercial exchange wherein businesses sell goods or services directly to consumers, typically through retail outlets or online platforms.

Commission

Compensation or financial incentive for salespeople based on a fixed percentage of their sales.

Institutional Buyer

Organizations, such as companies, governments, or schools, that purchase goods or services in large quantities, often for internal use or resale.