The ________ Hierarchy Assumes the Consumer Does Not Initially Have

question 86

Multiple Choice

The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, he acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

• A) experiential
• B) habitual
• C) low-involvement
• D) standard learning

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Definitions:

Erythema

Redness of the skin typically caused by increased blood flow due to inflammation, injury, or infection.

Edema

Swelling caused by excess fluid trapped in the body's tissues.

Suppressor T-cells

A type of T cell that regulates the immune response to avoid attacking one's own cells or causing excessive reactions.

Serous Exudate

A clear, thin, and watery fluid that leaks out of blood vessels into nearby tissues, often seen in inflammation or as a result of injury.