According to a Major Study of More Than 1,000 Commercials

question 22

Multiple Choice

According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________.

• A) stresses a unique attribute or benefit of the product
• B) employs a sexual symbol or suggestion
• C) provides price information
• D) features a credible spokesperson

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Definitions:

Decentration

The cognitive ability to consider multiple aspects of a situation simultaneously, important in child development as per Jean Piaget's theory.

Transitivity

A mathematical property indicating that if a relation holds between A and B, and also between B and C, then it must hold between A and C.

Kohlberg's Theory

A theory of moral development proposed by Lawrence Kohlberg, suggesting that individuals progress through a series of stages of moral reasoning.

Conventional Level

A stage in Kohlberg's theory of moral development where individuals adhere to rules and norms to gain social approval or maintain social order.