Balance Theory Reminds Us That Consistency Is Necessary to Make

question 6

True/False

Balance theory reminds us that consistency is necessary to make any consumer decision.

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Definitions:

Perceived Risk

The potential for loss or harm that consumers feel may exist when deciding to purchase a product or service.

Actual Performance

The real, measured outcomes or results of an activity, process, or product, as opposed to expectations or projections.

Business-To-Business Marketing

Marketing strategies and tactics directed towards other businesses rather than to individual consumers.

Competitive Bidding

A procurement process where multiple providers submit bids to win a contract, primarily based on price and quality.